by Cedric ‘BIG CED’ Thornton August 10, 2021
The founder of the legendary hip-hop label Def Jam Recordings, Russell Simmons, has announced a collaboration with Tokau that will exclusively launch an NFT collection that has been aptly named “Masterminds of Hip-Hop.” This NFT was built alongside legendary musicians that were the original rappers of hip-hop. The exclusive Russell Simmons-Tokau joint venture is aiming to give the proper credit and compensation back to the original artists who have helped craft the art form that has become the multibillion-dollar industry it is today.
Tokau is the world’s leading platform that allows celebrities and influencers the opportunity to interact with their fans using blockchain NFT technology.
Last month, Tokau announced the first group of artists involved in the collection, DJ Hollywood, Grandmaster Caz, MC Lyte, and Busy Bee.
Russell Rush 20 by Cey Adams – Available Now on 1xRUN – “The piece I created honors my life long friendship with Russell and the Simmons brothers. The golden colors symbolize the deep rooted history we collectively share. The curves represent movement and change.” – Cey Adams